RENTACRATE RETAINS MWW GROUP FOR INTEGRATED CORPORATE COMMUNICATIONSFeb 28, 2007
EAST RUTHERFORD, N.J. – February 29, 2007 – MWW Group (www.mww.com), one of the nation’s top 10 public relations firms, today announced the addition of Rentacrate to its client roster. Rentacrate is the country's first and foremost reusable plastic crate and moving equipment rental company, providing an efficient and sustainable alternative to cardboard boxes for commercial and residential moving.
MWW Group will develop and implement an integrated communications plan, including public relations, governmental relations and website development, to promote Rentacrate’s ecological and economic advantages among the company’s key stakeholders. The agency will spotlight the many sustainable advantages of using reusable plastic crates versus their cardboard counterparts. Compared to cardboard boxes, reusable plastic containers require 39% less total energy to produce; produce 95% less total solid waste; and generate 29% less total greenhouse gas emissions. Broken, damaged or retired crates are 100% recycled and used in the production of new crates. By using Rentacrate, customers also can reduce their needed truckloads by up to 40%, which at around $1,000 per truckload, can add up to substantial cost savings.
In addition, MWW Group will position the company’s ShredX™ division, the company’s on-site shredding business, which capitalizes on the importance of properly disposing of sensitive and confidential documents, along with E-Scrap™, a state-of-the-art solution for businesses’ growing electronic recycling needs. Beyond the business’ focus on security, ShredX™ ensures that destroyed, declassified documents are recycled.
“This ecological and economic focused marketing campaign confirms Rentacrate’s position as an environmental leader committed to reusable and recyclable materials,” said Michael W. Kempner, president and CEO of MWW Group. “The security, flexibility and pricing benefits of their products make this a great story both from an environmental perspective, as well as that of a growing business with great products and services.”
Rentacrate® is the United States’ first and foremost reusable plastic crate and moving equipment rental company, with 15 full-service operations nationwide. Beyond the many environmental benefits of its products and services, the company’s integrated Complete Moving SystemTM makes moves faster, more efficient, and less expensive for customers—from small to mid-size local businesses to national organizations. When used in conjunction with its Shred-XTM mobile shredding service and E-ScrapTM electronic recycling, Rentacrate is the complete green business solution.
About MWW Group
In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc. FreshDirect; Scottish Enterprise; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.